Communication Strategy

Vision Zero Campaign
Create an overarching outreach effort to highlight the impact of Seattle’s Vision Zero campaign and change the way people behave on our streets
  • Provide information to drivers, pedestrians and bicyclists about new roadway features, vehicle characteristics and how to look out for each other 
  • Partner with nightlife businesses, transit agencies, taxi operators, and transportation network companies to deter impaired driving by offering special services and promotions
Targeted Outreach
Develop demographic, geographic, and modal-specific safety outreach materials including:
  • Safe Routes to School (ages 5-18)
  • Be Super Safe (ages 18-30)
  • Pedestrian safety for seniors (ages 50+)
Transportation System User Guides
Develop transportation user guides to ensure knowledge of transportation options and rules of the road including, whether walking, biking, using transit, or driving
Stop For Pedestrians Signs
Install signage throughout the city to ensure that people understand existing pedestrian safety laws. This includes in-street signage at crosswalks and shoulder mounted “Stop for Me – It’s the Law” signs.
A young super hero goes through SDOT’s road safety course at the Rainier Valley Summer Streets event in August 2014.
Public Engagement
  • Host events and contests to distribute safety information and create a sustained public dialog about road safety
  • Incorporate safety education activities into existing events, like Summer Streets and SDOT’s Play Street Program
  • Partner with advocacy organizations and other agencies to create a traffic safety education kit and other tools that community groups, schools, and others can use to promote road safety awareness and Vision Zero.
“Re-enforcement” Patrols
Our safety record shows that Seattle does a lot of things right. SPD and SDOT will work together to reward and reinforce good behavior on our streets.
School Zone Photo Enforcement
In 2015, install at least twelve new cameras in six school zones, to reduce speeds and improve safety for kids, our most vulnerable travelers. SDOT will use funds generated through this program to improve the existing infrastructure near schools.

High Visibility Enforcement
Inform and enforce approach in high crash locations targeting risky behaviors like:

  • Distraction
  • Impairment
  • Speeding
Corridor Safety Patrols
Target corridor-specific safety issues on major arterial streets

Pedestrian Safety Emphasis Patrols
Enforce laws about failure to yield to pedestrians and “blocking the box” at crosswalks citywide

Bicycle Safety Emphasis Patrols
Enforce all traffic laws for all travelers in locations where bicycle collisions occur frequently

Commercial Vehicle Enforcement
Collaborate with the Washington State Patrol to ensure freight operators are able to move safely and efficiently through the city

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